Joint Venture Ideas - Business Acumen Exerpt Originally by Kevin Lam
One of the fastest methods of building your client base is to find mutually-beneficial JVs. The key words here are’mutually-beneficial.’ Find marketers and entrepreneurs who already have giant’responsive’ mail lists and make them an offer they can not refuse.
many of us have tried using this strategy but have failed miserably. I’ll tell you why.
The problem with many people is that they are only targeted on what they can get out of the deal. You’ll never get it if that is what your focus is on.
When you’re attempting to form partnerships, target the other party and ask,’What do they need? What am I able to offer them that will be valuable to them?’
Sure, you can just offer the other person a slice of the profits if they agree to recommend your product/service to their list, but that’s what everyone does! And these days, that’s not tempting enough. How is your offer unique?
Apply the USP - the’twist.’ Be unique! Create value for them! Make it worth their while. Make them an offer they cannot refuse!
When I send out an offer for a collaboration JV I simply tell them I want to promote their product/business/service for them and not be paid for it. Instead of receiving forty percent commission as an affiliate I offer them to keep 70+% of the profit. All they have to do is allow me to use their service just once ( considering that they are an ezine, newsletter or business with a large opt in list ). I assure them that a singular page will be created and payments will be made directly to the partner.
Think about it!
You will be giving the partner extra exposure, higher profits and security of their business. In doing so, you will be in a position to provide discount advertising/products/services to your members or visitors giving YOUR business more value . Because now, folks will know to come to you for discounts on products and services they need!
With this concept under consideration , go out there and seek for some businesses who already have a gigantic list or some high traffic.
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Original article was written by Kevin Lam from www.TexasSEO.com - Texas SEO is a Dallas-based web marketing and consulting firm specializing in SEO & SEM, PPC, copywriting, web designing and more.
Written on December 11th, 2009 with
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